When talking with marketers about email segmentation, the first question is generally around the conversion funnel. Bottom line, how will this affect my revenue per send?

The answer, as is often the case...is that it depends. It depends on how much we...

"WHAT DO YOU DO?"

Since I started at iGoDigital, I have heard this question more times than I can count. First it was my family who wanted to know what I did at my job and by extension what iGoDigital does. Then, at work I rehearsed my "elevator...

eRetailers have shouted from the rooftops that segmentation drives results. It's not a new concept, but with the advent of big data, online behavioral tracking, and multi-channel traffic...segmentation again is at the forefront of most...

Being an avid Pinterest user myself I'm very excited about iGoDigital's newest feature, the Pinterest Tracking Tool. iGoDigital can now help retailers understand and make use of data being collected by Pinterest.

What we know about Pinterest :

• There...

Launch of Segment Builder, a new interactive reporting system and performance enhancements helped clients generate over $425 million in additional revenue in the first quarter of 2012

(Indianapolis, Ind. – April 20, 2012) – iGoDigital, the market and...

The iGoDigital eRetail roundtables are all about making connections, networking, and sharing ideas. In Austin, one attendee from Dell was gracious enough to invite us into Dell's social headquarters, dubbed the Command Center.

Here's @libbyjb from @ver...

Year two at a conference always seems to be easier and more enjoyable, and that definitely held true for the 2012 Bronto Summit. The good folks at Bronto understand and the live the motto, “work hard, play hard.” From 8:00am – 5:00pm, we learned from...

Okay, so we only went to North Carolina, but a few times I questioned if we were really on the set for a new Jurassic Park movie.  From the conference center all the way to the fascinating Bronto headquarters there were Brontos everywhere, and I...

To steal a slide from @johngerzma, Keynote Speaker at the Bazaarvoice Summit...Technology, by the numbers, is quite fascinating: 

But what does this mean for eRetailers and more importantly, how do they adapt in a changing, growing, and chaotic world?...

If your site is built with the singular goal of driving customers to a quick conversion, you’re likely missing the boat. A laser-focus on conversion as the only measure of success is quickly becoming a thing of the past.

With digital “noise” all...

With the continual development of new ecommerce competitors, marketers are increasingly tasked with creating a brand that will drive loyal, repeat customers. Email marketing is, and will continue to be, a key role in driving repeat revenue....

iGoDigital and its legal services partner, Riley Bennett & Egloff, LLP, are pleased  to announce the sponsorship of the AAA iGoDigital A’s in the Broad Ripple Haverford Little League in Indianapolis.  The idea for the sponsorship came from A’s team...

John Deines, director of strategic accounts at iGoDigital, and Darren Baldwin, e-commerce manager at Dungarees.net, to discuss personalized triggered emails

(Indianapolis, Ind. – April 6, 2011) – iGoDigital, the market and technology leader in personal...

People would ask me, “How long did it take you to learn that!” or, “Did you go to school for this?” And I’d say, “Yeah, I have a bachelor’s in balloon design.” Sometimes they’d catch my sarcasm, other times they’d go home believing that Ball State...

On December 3rd, I stepped into a room with close to 40 other candidates for the ORR Fellowship hoping to land a job with one of the twenty or so high profile companies in the Indianapolis area. Of all of the nuggets of information that we were given...

New Product Recommendations Platform tool enables marketers to leverage customer data to make real-time decisions, while personalizing the experience for the customer

iGoDigital, the market and technology leader in personalized product recommendations...

As we close out the week here at iGoDigital there are several new, exciting events we would like to share!  We will be hosting our first official iGoDigital Innovation Day from @SpeakEasyIndy.  We will develop, market, and sell a new product all in...

It's 5:45 p.m. on Innovation Day #2

We have a working product (Learn more about Scribblr!).

We have marketing messaging, collateral, a social presence and a near-to-launch website.

We have more than 50 willing beta users.

We've all been stretched to...

There are many things that I love about iGoDigital. The quality most near and dear to my heart is the entrepreneurial spirit. As an industry as a whole, we all must continue to innovate to stay competitive in this ultra competitive environment. To...

Day #2 of Innovations Days has officially begun. A little later than yesterday, because we had business to attend to first...

The entire iGoDigital team made its way downtown this morning to make our case for why our company deserved to win a coveted M...