Customer Intelligence Engine Overview
iGoDigital has built one of the largest sources of product attribute data in the world, powered by our robust Customer Intelligence Engine. Our Engine collects information about a customer's activities in real time, creating an immediate profile of habits and preferences that will aid in delivering recommendations and purchase guidance.
Collecting this information in real time is usually enough of a challenge, but iGoDigital goes beyond the traditional grouping of shoppers into seven or eight generic personas. Our Engine takes each customer’s personalized profile and compares their preferences – in real time – against hundreds of thousands of profiles from previous customers to determine just the right mix of products to recommend. In many cases, the Engine may utilize geographic, environmental, technological, seasonal, and other non-behavioral observations to assist in the calculation of recommended products.
A unique feature of iGoDigital’s personalization solution, the Customer Intelligence Engine takes into account the attributes of products and services to help make recommendations and understand trends and patterns that lead to better merchandising in the future. Not only does iGoDigital attempt to understand your customer, we also want to understand your products and services. We gather the wisdom of the crowd and enhance it with specific knowledge of your product – all in real time. As your products or customer preferences change, so does the nature of the recommendations delivered by our Engine.
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