Case Studies
- Super Bowl XLVI
- Walmart
- Scholastic Store
- Olay
- Amazon
- OnlineShoes
- Lids
- Best Buy
- Back to Basics Toys
- SK-II
- Dell
- Shindigz
- Redskins Team Store Online
- Rhapsody Book Club
- Ingram Micro
- P&G eStore
- Lumens
- The Literary Guild
- History Book Club
- Northstyle
- CSN Stores
- Black Expressions
- Philips
- Whatever Works
- The Good Cook
- Shop Komen
- Doubleday Large Print
- Head and Shoulders
- Dungarees
- Home Style Books
- The Pyramid Collection
- Staples
- Mystery Guild
- American Prom
- Sears
- Vikings Fan Shop
- Science Fiction Book Club
- Expressions Catalog
- Nintendo
- Expert
- Quality Paperback Book Club
- Potpourri Gifts
- Nokia
- Crutchfield
- Military Book Club
- In the Company of Dogs
- Crafter's Choice
- Shepard Promotions
- Columbia House
- Back in the Saddle
- Catalog Favorites
- Woman's Day
- Pitney Bowes
- Nature's Jewelry
- SpiritLine
- Scientific American Book Club
- Serengeti
- Netgear
- Bluefish Wireless
- Book of the Month Club
- Crossings
- One Spirit
- Columbia House TV
- Country Store Catalog
- Dash Direct
- The Stitchery
- Mosaico
- Insightout Book Club
- Stumps
- Future Shop
- Doubleday
- HHGregg
- Children's Book of the Month Club
- Young Explorers
- Colts Pro Shop Online
- Scholastic COOL
- Energizer
- My Beauty Advisor
- The Teacher Store
- Pantene
More Studies from Amazon
More Information
Amazon.com, Inc. is a US-based multinational ecommerce company. Headquartered in Seattle, Washington, it is America’s largest online retailer.
Amazon: Ink and Toner Finder
The Challenge
The process of buying replacement Ink for a printer can be frustrating due to the various part numbers which determine printer-to-ink compatibility. While its product selection was enormous, Amazon was concerned it may not be capturing as many sales as possible in the Ink and Toner category. Amazon wanted a way to simplify and improve the customer experience.
The Solution
Utilizing iGoDigital's accessory finder platform, Amazon.com's Ink & Toner Finder displays three simple choices to help consumers find and select the right Ink. Select the brand of your printer, select the series of your printer, and/or select the model of your printer.
