American Prom: Website Recommendations, Email Recommendations, and Email Remarketing Messages

The Challenge

Prom is considered a right of passage and it can be stressful on its own. When coupled with the task of putting together a prom theme, including decorations and favors, customers can be easily overwhelmed by the number of items and options available.

The Solution

To relieve some of the stress prom planners face, iGoDigital's recommendation scenarios are chosen based on purchase correlations and product attributes, while personalizing the results based on the current customer's purchase history and recent product views.