Case Studies

More Studies from Back to Basics Toys

More Information

Scholastic, the global children’s publishing, education and media company, has a corporate mission supported through all of its divisions of helping children around the world to read and learn.

    Back to Basics Toys: Website Recommendations, Email Recommendations, and Email Remarketing Messages

    The Challenge

    Customers shopping for toys and games can be overwhelmed by the number of choices, especially if they are purchasing gifts. Back to Basics Toys offers many different search and category options to help the customer narrow down their results.

    The Solution

    Recommendation scenarios for Back to Basics Toys are chosen based on purchase correlations, product ratings, and awards. In addition, results are personalized based on the current customer's purchase and click activity.