Case Studies

More Studies from Best Buy

More Information

With operations in the United States, Canada, Europe, China and Mexico, Best Buy is a multinational retailer of technology and entertainment products and services with a commitment to growth and innovation. The Best Buy family of brands and partnerships collectively generates more than $50 billion in annual revenue and includes brands such as Best Buy, Audiovisions, Best Buy Mobile, The Carphone Warehouse, Five Star, Future Shop, Geek Squad, Magnolia Audio Video, Napster, Pacific Sales, and The Phone House.

    Best Buy: Digital Camera Discovery Tool

    The Challenge

    Best Buy prides itself on having friendly, knowledgeable sales associates across its 1000+ retail stores who are up to speed on the latest and greatest technology. Best Buy was seeking a way to bring this same level of interaction to its website, BestBuy.com, in an effort to provide more product education and increase sales conversion rates across its key product categories.

    The Solution

    iGoDigital developed the Digital Camera Discovery Tool, designed to assess customers' wants and needs in their next digital camera, in order to provide highly accurate and compelling camera recommendations.