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Founded in 1984, Dell connects with more than 5.4 million customers every day — on the phone, in person, on dell.com and, increasingly, through social networking sites. With more than 100,000 team members around the world, Dell is committed to making technology work harder for customers and communities. Dell ships more than 10,000 systems every day to customers in 180 countries — that’s more than one every second.

    Dell: Home Theater Guided Selling Tool

    The Challenge

    Buying a home theater system can be overwhelming to the average consumer. Dell wanted to offer an entire home theater suite that was personalized to a customer’s living room and audio visual needs through a user-friendly online tool.

    The Solution

    iGoDigital created a comprehensive home theater package builder that took into account the size and setup of a customer's living room, the type and amount of equipment they needed (i.e. stereo, DVD player, speakers, cables, etc), and even the storage pieces and furniture currently in the room. Dell's website basically became a one-stop shop to create your entire home theater system, with the help of iGoDigital of course.