Doubleday Large Print: Website Recommendations, Email Recommendations, and Email Remarketing Messages

The Challenge

For those who prefer to read in a font size other than 12, Doubleday Large Print offers customers a book club that solely offers this product. With no specific genre at Doubleday Large Print, it is more challenging than a specialty club because the customers in these clubs show much wider interests with their click and purchase activity. Therefore, it is more difficult to relate one customer to another.

The Solution

Our personalization recommendation engine is able to draw relationships between customers by focusing on customer click and purchase activity to determine important product attributes such as favorite authors. The engine then combines this information with purchase correlations when making recommendations for Doubleday Large Print.