Case Studies

More Studies from Expressions Catalog

More Information

Expressions Catalog, part of The Potpourri Group, is a leading multichannel catalog niche retailer offering gifts, apparel and collectables. Founded in 1963, PGI operates several catalog and web-based properties.

    Expressions Catalog: Website Recommendations, Email Recommendations, and Email Remarketing Messages

    The Challenge

    Online catalog companies like Expressions Catalog offer a limited number of products in a wide variety of categories. Customers may come to this site with an intent to purchase a particular item or simply to browse home décor items.

    The Solution

    Recommendation scenarios for Expressions Catalog are chosen to show purchase correlations, while personalizing the results based on the current customer's interests and purchase history.