Case Studies

More Studies from Head and Shoulders

More Information

Head & Shoulders is a leading brand of anti-dandruff shampoo produced by Procter & Gamble. Head & Shoulders Classic Clean Shampoo is the top selling shampoo in the United States. Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3, Bounty, Dawn, Gain, Pringles, Charmin, Downy, Lenor, Iams, Crest, Oral-B, Duracell, Olay, Head & Shoulders, Wella, Gillette, Braun and Fusion. The P&G community includes approximately 127,000 employees working in about 80 countries worldwide.

    Head and Shoulders: My Collection Finder (English)

    Countries

    USA, Canada, United Kingdom, Australia, New Zealand, India, Philippines

    The Challenge

    Head and Shoulders needed an update to its current collection finder that would be scalable and repeatable to go into all global markets.

    The Solution

    iGoDigital created a product selector that asks a few simple questions to uncover customers' needs. The tool was designed to be easily implemented in many different countries.