Case Studies
- Super Bowl XLVI
- Walmart
- Scholastic Store
- Olay
- Amazon
- OnlineShoes
- Lids
- Best Buy
- Back to Basics Toys
- SK-II
- Dell
- Shindigz
- Redskins Team Store Online
- Rhapsody Book Club
- Ingram Micro
- P&G eStore
- Lumens
- The Literary Guild
- History Book Club
- Northstyle
- CSN Stores
- Black Expressions
- Philips
- Whatever Works
- The Good Cook
- Shop Komen
- Doubleday Large Print
- Head and Shoulders
- Dungarees
- Home Style Books
- The Pyramid Collection
- Staples
- Mystery Guild
- American Prom
- Sears
- Vikings Fan Shop
- Science Fiction Book Club
- Expressions Catalog
- Nintendo
- Expert
- Quality Paperback Book Club
- Potpourri Gifts
- Nokia
- Crutchfield
- Military Book Club
- In the Company of Dogs
- Crafter's Choice
- Shepard Promotions
- Columbia House
- Back in the Saddle
- Catalog Favorites
- Woman's Day
- Pitney Bowes
- Nature's Jewelry
- SpiritLine
- Scientific American Book Club
- Serengeti
- Netgear
- Bluefish Wireless
- Book of the Month Club
- Crossings
- One Spirit
- Columbia House TV
- Country Store Catalog
- Dash Direct
- The Stitchery
- Mosaico
- Insightout Book Club
- Stumps
- Future Shop
- Doubleday
- HHGregg
- Children's Book of the Month Club
- Young Explorers
- Colts Pro Shop Online
- Scholastic COOL
- Energizer
- My Beauty Advisor
- The Teacher Store
- Pantene
More Studies from History Book Club
More Information
History Book Club is a part of Direct Brands, Inc., who together with its sister company Brookspan, is the largest direct-to-consumer distributor of media products in the United Stated and Canada.
History Book Club: Website Recommendations, Email Recommendations, and Email Remarketing Messages
The Challenge
Special interest clubs, like History Book Club, offer merchandise for a specific category the customer has already shown a strong level of interest in,which is in this case history. The biggest challenge facing special interest clubs is determining which items the customer would most likely be interested in at that time.
The Solution
When making product suggestions for History Book Club, our personalization recommendation engine uses purchase activity correlation, in addition to highlighting popular items and newly released items when making recommendations for special interest clubs.
