Case Studies
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- Super Bowl XLVI
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- Redskins Team Store Online
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- Scholastic COOL
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- My Beauty Advisor
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More Studies from Home Style Books
More Information
Home Style Books is a part of Direct Brands, Inc., who together with its sister company Brookspan, is the largest direct-to-consumer distributor of media products in the United Stated and Canada.
Home Style Books: Website Recommendations, Email Recommendations, and Email Remarketing Messages
The Challenge
A special interest club like Home Style Books allows those with a passion for home improvement and interior design access to this genre of books. The challenge with making recommendations for a special interest book club is determining which items the customer would be most interested in at that time.
The Solution
Our personalization recommendation engine uses purchase activity correlation when making product recommendations for Home Style Books. These recommendations also take into account popular and newly released items.
