Case Studies

More Studies from Lids

More Information

Lids/Hat World Inc., comprised of more than 800 mall-based, airport, street level and factory outlet stores, is recognized as a specialty retail leader of officially licensed and branded athletic fashion headwear. Hat World sells over 50,000 assorted hats so helping customers discover products that match their specific tastes and interests can be a challenge.

    Lids: Website Recommendations, Email Recommendations, and Email Remarketing Messages

    The Challenge

    There are countless options when shopping for fashion headwear and licensed apparel including team, color, style, fit, and brand.

    The Solution

    Our personalized product recommendation software examines a customer's click history, as well as their previous purchase interests in order to determine which characteristics are most important to their current shopping experience. This information is collected and used to personalize the products recommended to them.