Case Studies

More Studies from Mystery Guild

More Information

Mystery Guild is a part of Direct Brands, Inc., who together with its sister company Brookspan, is the largest direct-to-consumer distributor of media products in the United Stated and Canada.

    Mystery Guild: Website Recommendations, Email Recommendations, and Email Remarketing Messages

    The Challenge

    Mystery Guild allows those who love suspense and mystery a book club that focuses solely on this category. The biggest challenge facing a special interest club like Mystery Guild is determining which items the customer would be most interested in at that time.

    The Solution

    Our personalization recommendation engine focuses on purchase activity correlation, in addition to highlighting popular and newly released items when making recommendations. This allows Mystery Guild members to see products that are relevant to them in real-time.