Case Studies
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- Super Bowl XLVI
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- Redskins Team Store Online
- Rhapsody Book Club
- Ingram Micro
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- The Literary Guild
- History Book Club
- Northstyle
- CSN Stores
- Black Expressions
- Philips
- Whatever Works
- The Good Cook
- Shop Komen
- Doubleday Large Print
- Head and Shoulders
- Dungarees
- Home Style Books
- The Pyramid Collection
- Staples
- Mystery Guild
- American Prom
- Sears
- Vikings Fan Shop
- Science Fiction Book Club
- Expressions Catalog
- Nintendo
- Expert
- Quality Paperback Book Club
- Potpourri Gifts
- Nokia
- Crutchfield
- Military Book Club
- In the Company of Dogs
- Crafter's Choice
- Shepard Promotions
- Columbia House
- Back in the Saddle
- Catalog Favorites
- Woman's Day
- Pitney Bowes
- Nature's Jewelry
- SpiritLine
- Scientific American Book Club
- Serengeti
- Netgear
- Bluefish Wireless
- Book of the Month Club
- Crossings
- One Spirit
- Columbia House TV
- Country Store Catalog
- Dash Direct
- The Stitchery
- Mosaico
- Insightout Book Club
- Stumps
- Future Shop
- Doubleday
- HHGregg
- Children's Book of the Month Club
- Young Explorers
- Colts Pro Shop Online
- Scholastic COOL
- Energizer
- My Beauty Advisor
- The Teacher Store
- Pantene
More Studies from Northstyle
More Information
Northstyle, Potpourri Group is a Multichannel catalog niche retailer offering gifts, apparel and collectables. iGoDigital provides website recommendations, marketing and transactional emails as well as remarketing messages for this Internet Retailer top 500 company.
Northstyle: Website Recommendations, Email Recommendations, and Email Remarketing Messages
The Challenge
Northstyle offers customers a relatively limited number of items for multiple product categories. Customers may come to Northstyle with a certain product in mind or they may simply browse.
The Solution
Recommendation scenarios are chosen based on purchase correlations, while recent click activity and purchase history are used to personalize the results shown on Northstyle.
