Case Studies

More Studies from Olay

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Olay, known until 1999 as Oil of Olay, is one of the top skin care retail brands in the world. Olay is one of Procter & Gamble’s multi-billion dollar brands. For the 2009 fiscal year ended June 30, Olay accounted for an estimated $2.8 billion of P&G’s $79 billion in revenue. Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3, Bounty, Dawn, Gain, Pringles, Charmin, Downy, Lenor, Iams, Crest, Oral-B, Duracell, Olay, Head & Shoulders, Wella, Gillette, Braun and Fusion. The P&G community includes approximately 127,000 employees working in about 80 countries worldwide.

    Olay: Olay for You (US)

    The Challenge

    Finding the right skincare product to match your specific wants and needs can be overwhelming. Olay has all kinds of different solutions for customers with varying skin types, concerns, habits, and lifestyles. They were looking for a tool that would guide customers to exactly what they needed.

    The Solution

    iGoDigital created an in-depth eCounseling tool that guides women through the process of choosing the right skincare products. By asking a series of questions regarding a woman's skincare wants and needs, we created a tool that mimics the feel of an attentive skincare consultant.