Case Studies

More Studies from OnlineShoes

More Information

Established in 1996, Onlineshoes.com is the nation’s first online shoe retailer. With a history that began decades ago in a family-owned corner shoe store, the company is committed to delivering exceptional value and service. Onlineshoes.com offers the latest high-quality footwear for men, women and kids with more than 240,000 shoe and clothing choices from more than 250 name brands, as well as a wide selection of bags and accessories. Customers are entitled to a 110-percent price guarantee, a 365-day return policy, and free shipping and exchanges on most orders.

    OnlineShoes: Website Recommendations, Email Recommendations, and Email Remarketing Messages

    The Challenge

    Buying shoes online can be a daunting task - with so many styles to choose from, it's hard to browse through all of them and even harder to pick out the perfect pair. Onlineshoes.com came to iGoDigital because they wanted to aid their customers in the buying process with accurate and compelling product recommendations.

    The Solution

    The iGoDigital personalized recommendation engine provides recommendations based on click activity and purchase correlation. In addition, our engine has an innovative approach to online shoe shoppers, with different recommendation schemes for women and men. Since different demographics don't always have the same shopping habits and tendencies, iGoDigital is able to adapt our engine to tailor recommendations to fit various demographics.