Case Studies

More Studies from Philips

More Information

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified, Fortune 100 health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs about 117,000 employees with sales and services in more than 100 countries worldwide.

    Philips: Shaver Finder

    Countries

    United States, Netherlands, United Kingdom, Germany, France, Finland, Sweden, Denmark, Spain, Italy

    The Challenge

    Everything from electric shavers to coffee makers to printers all need replacement parts from time to time. Philips was looking for a way to simplify the process that customers go through when buying replacement shaver heads. In addition, they needed a tool that would be scalable and repeatable across multiple languages and markets and that could integrate with any major third party vendors.

    The Solution

    iGoDigital provided a user-friendly tool that guides customers to the exact shaver head replacement they need for their Philips shaver. The tool was optimized for use in many different countries.