Case Studies
- Super Bowl XLVI
- Walmart
- Scholastic Store
- Olay
- Amazon
- OnlineShoes
- Lids
- Best Buy
- Back to Basics Toys
- SK-II
- Dell
- Shindigz
- Redskins Team Store Online
- Rhapsody Book Club
- Ingram Micro
- P&G eStore
- Lumens
- The Literary Guild
- History Book Club
- Northstyle
- CSN Stores
- Black Expressions
- Philips
- Whatever Works
- The Good Cook
- Shop Komen
- Doubleday Large Print
- Head and Shoulders
- Dungarees
- Home Style Books
- The Pyramid Collection
- Staples
- Mystery Guild
- American Prom
- Sears
- Vikings Fan Shop
- Science Fiction Book Club
- Expressions Catalog
- Nintendo
- Expert
- Quality Paperback Book Club
- Potpourri Gifts
- Nokia
- Crutchfield
- Military Book Club
- In the Company of Dogs
- Crafter's Choice
- Shepard Promotions
- Columbia House
- Back in the Saddle
- Catalog Favorites
- Woman's Day
- Pitney Bowes
- Nature's Jewelry
- SpiritLine
- Scientific American Book Club
- Serengeti
- Netgear
- Bluefish Wireless
- Book of the Month Club
- Crossings
- One Spirit
- Columbia House TV
- Country Store Catalog
- Dash Direct
- The Stitchery
- Mosaico
- Insightout Book Club
- Stumps
- Future Shop
- Doubleday
- HHGregg
- Children's Book of the Month Club
- Young Explorers
- Colts Pro Shop Online
- Scholastic COOL
- Energizer
- My Beauty Advisor
- The Teacher Store
- Pantene
More Studies from Quality Paperback Book Club
More Information
Quality Paperback Book Club is a part of Direct Brands, Inc., who together with its sister company Brookspan, is the largest direct-to-consumer distributor of media products in the United Stated and Canada.
Quality Paperback Book Club: Website Recommendations, Email Recommendations, and Email Remarketing Messages
The Challenge
A general interest club, like Quality Paperback Book Club, is more challenging than some of Direct Brands' specialty clubs, because customers in these clubs display a larger variance in their click and purchase activity, which makes relating one customer to another more difficult.
The Solution
By examining customer click and purchase activity, our personalization recommendation engine can determine important product attributes. Our engine combines these attributes with purchase correlations to provide members of Quality Paperback Book Club with recommendations.
