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More Studies from Redskins Team Store Online
More Information
RedskinsTeamStore.com is the offical online merchandise partner of the Washington Redskins and is operated by MainGate, the Premier Event Retail and Merchandising Company in the Country. MainGate is a multifaceted merchandising and marketing company that serves numerous business partners with various channels of merchandise distribution.
Redskins Team Store Online: Website Recommendations, Email Recommendations, and Email Remarketing Messages
The Challenge
This website allows Washington Redskins fans to purchase or browse Redskins licensed apparel and memorabilia. In a specialty like this one, almost all products are somehow correlated.
The Solution
iGoDigital's personalization recommendation engine places a high focus on purchase activity correlations and the customer's click history, while highlighting recent popular items due to the seasonality of the sport.
