Rhapsody Book Club: Website Recommendations, Email Recommendations, and Email Remarketing Messages

The Challenge

Members of a general interest club, like Rhapsody Book Club, show a wider range of interests through their click and purchase activity. This type of club has a more difficult time creating relationships between customers because of the widespread activity.

The Solution

Our personalization recommendation engine is able to sort through the widespread click and purchase activity to determine important product attributes such as favorite authors. It goes on to combine this information with purchase correlations before making final product recommendations to the customer.