Scholastic Store: Website Recommendations, Email Recommendations, and Email Remarketing Messages

The Challenge

Parents shopping for children's books and educational materials are able to select categories and age groups. They may be looking for a specific book/series, or for one that is similar to a book their child is already fond of.

The Solution

Recommendation scenarios for Scholastic Store are chosen based on purchase correlations, and the results are personalized based on the current customer's purchase and click activity. In addition to offering product recommendations after an item is clicked on, Scholastic has a unique search recommendation generator that provides product recommendations based on search terms.