Case Studies

More Studies from Science Fiction Book Club

More Information

Science Fiction Book Club is a part of Direct Brands, Inc., who together with its sister company Brookspan, is the largest direct-to-consumer distributor of media products in the United Stated and Canada.

    Science Fiction Book Club: Website Recommendations, Email Recommendations, and Email Remarketing Messages

    The Challenge

    Special interest clubs like Science Fiction Book Club, offer hundreds of sci-fi books, which is more than traditional big-box retailers can offer. The biggest challenge with special interest clubs is determining which items the customer would be most interested in at that time.

    The Solution

    Our personalization recommendation engine focuses on purchase activity correlation, in addition to popular and newly released items when making recommendations for Science Fiction Book Club.