Shindigz: Website Recommendations, Email Recommendations, and Email Remarketing Messages

The Challenge

Planning a party can be overwhelming, especially with the myriad amount of themed favors, supplies, and decorations. Shindigz wanted a way to help customers find what they might be interested in, without having to look through thousands of party products.

The Solution

To make sure Shindigz customers received relevant, real-time recommendations, our engine chooses recommendation scenarios based on purchase correlations and product attributes. These scenarios are then personalized based on the current customer's purchase history and recent product views.