Case Studies

More Studies from Shop Komen

More Information

ShopKomen.com is the offical online merchandise partner of the Susan G. Komen Foundation and is operated by MainGate, the Premier Event Retail and Merchandising Company in the Country. MainGate is a multifaceted merchandising and marketing company that serves numerous business partners with various channels of merchandise distribution.

    Shop Komen: Website Recommendations, Email Recommendations, and Email Remarketing Messages

    The Challenge

    Customers come to this site with the intent to purchase or browse the breast cancer awareness merchandise and educational materials, many times in preparation for a fundraising event. The catalog for these specialized stores is very limited, and product correlations can exist between almost all of the items in the catalog.

    The Solution

    Our personalization recommendation engine places a high focus on purchase activity correlations and the customer's click history, while highlighting recent popular items due to frequent fundraisers and awareness events nationwide.