Case Studies

More Studies from Staples

More Information

Staples is the world’s largest office products company. Staples committed to making it easy for their customers around the globe to buy a wide range of office products, including supplies, technology, furniture, and business services. With $23 billion in sales, Staples serves businesses of all sizes and consumers in 27 countries throughout North and South America, Europe, Asia and Australia.

    Staples: Basket Builder

    The Challenge

    Staples was finding that customers were not always purchasing everything they need to get the most out of their products. Certain office products require certain accessories, and Staples was looking for a way to create a convenient one-stop shop for their online customers.

    The Solution

    iGoDigital created the Basket Builder. Once a customer selects a Staples product, they are then given options to buy any compatible accessories for that product. In the case of a computer purchase, customers are shown compatible printers, security software, storage devices, etc., so that customers can get everything they need all in one simple online transaction.