Case Studies
- Super Bowl XLVI
- Walmart
- Scholastic Store
- Olay
- Amazon
- OnlineShoes
- Lids
- Best Buy
- Back to Basics Toys
- SK-II
- Dell
- Shindigz
- Redskins Team Store Online
- Rhapsody Book Club
- Ingram Micro
- P&G eStore
- Lumens
- The Literary Guild
- History Book Club
- Northstyle
- CSN Stores
- Black Expressions
- Philips
- Whatever Works
- The Good Cook
- Shop Komen
- Doubleday Large Print
- Head and Shoulders
- Dungarees
- Home Style Books
- The Pyramid Collection
- Staples
- Mystery Guild
- American Prom
- Sears
- Vikings Fan Shop
- Science Fiction Book Club
- Expressions Catalog
- Nintendo
- Expert
- Quality Paperback Book Club
- Potpourri Gifts
- Nokia
- Crutchfield
- Military Book Club
- In the Company of Dogs
- Crafter's Choice
- Shepard Promotions
- Columbia House
- Back in the Saddle
- Catalog Favorites
- Woman's Day
- Pitney Bowes
- Nature's Jewelry
- SpiritLine
- Scientific American Book Club
- Serengeti
- Netgear
- Bluefish Wireless
- Book of the Month Club
- Crossings
- One Spirit
- Columbia House TV
- Country Store Catalog
- Dash Direct
- The Stitchery
- Mosaico
- Insightout Book Club
- Stumps
- Future Shop
- Doubleday
- HHGregg
- Children's Book of the Month Club
- Young Explorers
- Colts Pro Shop Online
- Scholastic COOL
- Energizer
- My Beauty Advisor
- The Teacher Store
- Pantene
More Studies from The Good Cook
More Information
The Good Cook is a part of Direct Brands, Inc., who together with its sister company Brookspan, is the largest direct-to-consumer distributor of media products in the United Stated and Canada.
The Good Cook: Website Recommendations, Email Recommendations, and Email Remarketing Messages
The Challenge
Special interest clubs offer many items for a category the customer has already shown a strong level of interest in. For The Good Cook, those interests include cooking and baking. The biggest obstacle with special interest clubs is determining which items the customer would be most interested in at one particular moment.
The Solution
Our personalization recommendation engine is able to figure out what items the customer would be interested in right now by examining purchase activity correlation, as well as popular and newly released items when making recommendations for The Good Cook.
