Case Studies
- Super Bowl XLVI
- Walmart
- Scholastic Store
- Olay
- Amazon
- OnlineShoes
- Lids
- Best Buy
- Back to Basics Toys
- SK-II
- Dell
- Shindigz
- Redskins Team Store Online
- Rhapsody Book Club
- Ingram Micro
- P&G eStore
- Lumens
- The Literary Guild
- History Book Club
- Northstyle
- CSN Stores
- Black Expressions
- Philips
- Whatever Works
- The Good Cook
- Shop Komen
- Doubleday Large Print
- Head and Shoulders
- Dungarees
- Home Style Books
- The Pyramid Collection
- Staples
- Mystery Guild
- American Prom
- Sears
- Vikings Fan Shop
- Science Fiction Book Club
- Expressions Catalog
- Nintendo
- Expert
- Quality Paperback Book Club
- Potpourri Gifts
- Nokia
- Crutchfield
- Military Book Club
- In the Company of Dogs
- Crafter's Choice
- Shepard Promotions
- Columbia House
- Back in the Saddle
- Catalog Favorites
- Woman's Day
- Pitney Bowes
- Nature's Jewelry
- SpiritLine
- Scientific American Book Club
- Serengeti
- Netgear
- Bluefish Wireless
- Book of the Month Club
- Crossings
- One Spirit
- Columbia House TV
- Country Store Catalog
- Dash Direct
- The Stitchery
- Mosaico
- Insightout Book Club
- Stumps
- Future Shop
- Doubleday
- HHGregg
- Children's Book of the Month Club
- Young Explorers
- Colts Pro Shop Online
- Scholastic COOL
- Energizer
- My Beauty Advisor
- The Teacher Store
- Pantene
More Studies from The Literary Guild
More Information
The Literary Guild is a part of Direct Brands, Inc., who together with its sister company Brookspan, is the largest direct-to-consumer distributor of media products in the United Stated and Canada.
The Literary Guild: Website Recommendations, Email Recommendations, and Email Remarketing Messages
The Challenge
Being a general interest book club, The Literary Guild provides its members access to books ranging from science fiction thrillers to political memoirs. Because The Literary Guild's customers have such varied interests, making recommendations that are relevant to the customer can be difficult.
The Solution
Our personalization recommendation engine examines customer click and purchase activity to determine important product attributes such as favorite authors and combines this information with purchase correlations in order to make relevant recommendations for customers of The Literary Guild.
