Case Studies

More Studies from Whatever Works

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Whatever Works is a member of Potpourri Group, a multichannel catalog niche retailer offering gifts, apparel and collectables. iGoDigital provides website recommendations, marketing and transactional emails as well as remarketing messages for this Internet Retailer top 500 company.

    Whatever Works: Website Recommendations, Email Recommendations, and Email Remarketing Messages

    The Challenge

    As an online catalog, Whatever Works offers a limited number of products in a wide variety of home and garden categories. Customers may come to the site with an intent to purchase a particular item, while others may come simply to browse.

    The Solution

    iGoDigital creates recommendation scenarios for Whatever Works based on purchase correlations, while personalizing the results based on the current customer's interests and purchase history.