Channels
iGoDigital’s personalized product recommendations platform guides customers through the shopping experience to relevant products resulting in a more probable and satisfactory purchase decision.
Through our multi-touch approach you will engage, convert, and reengage your customers at each stage of the buying cycle; from on-site recommendations to offsite activities. We will help you maximize the value of every customer interaction through our multi-channel accessibility. Be there, in real-time, wherever or however your customers want to shop.
Our personalized recommendations extend beyond the web into automated email triggers, mobile shopping, or anywhere your customers are - we will be there with you.
Website: Relevant and Intelligent Online Recommendations.
Engage with your customer from the moment they arrive on your website through the completion of their purchase. As your customer shops, iGoDigital’s Customer Intelligence Engine is becoming smarter with every click. We analyze individual shopper behavior, the wisdom of crowds and product attributes to display the most relevant products, in real time, to each shopper.
Our recommendation scenarios or guided selling tools are designed to be incorporated seamlessly into your existing ecommerce site.
Recommendation scenarios can be inserted on a variety of pages including:
- Home page
- Group pages
- Product pages
- Cart
- Landing pages
- OR, any additional pages on which you’d like to add recommendations.
In contrast to other recommendations platforms, iGoDigital utilizes numerous scenario types in a variety of placements on site pages to determine the best chance of an interaction and conversion. This strategy has been proven to enable a higher level of customer trust and higher conversion rates.
Email: Re-engaging your customers.
Email has the potential to be the biggest driver of customer retention and revenue. A relevant and timely re-engagement touch point once a shopper leaves your website, email is a vital piece to maximizing the value of every customer interaction. iGoDigital’s customer intelligence engine powers the automation and prioritization of emails sent to your customers, ensuring they will receive the most relevant and actionable emails – increasing the probability of conversion. iGoDigital personalizes each email with product recommendations based on the information stored in a customer’s profile, creating emails that are geared specifically for their preferences, shopping behavior, buying habits and interests.
Email Types:
- Remarketing Messages: These include Abandoned Cart, Back in Stock, New Product, Item on Sale, Multiple Visits to Item of Interest, and Request a Review.
- Transactional: Recommendations added to your order confirmation emails increase probability for a repeat buyer.
- Marketing: Adding personalized recommendations to your marketing emails increases click rates and conversion percentages.
iGoDigital partners with industry leading Email Service Providers to deliver your shoppers personalized content directly into their inboxes.
Mobile Shopping: Recommendations available anywhere.
Deepen your multi-channel communication by connecting with your customers wherever they are – on their mobile device.
iGoDigital partners with premier mobile shopping apps to offer shoppers continuity across channels. Shop on your mobile device and then switch to the web – with iGoDigital you won’t miss a beat. Our Customer Intelligence Engine will match your shopper’s mobile device to their online shopper profile, linking their shopping experiences to provide personalized recommendations across channels. Give your shoppers the same personalized experience whether online or offline.
Call Center Cross-Sell/Up-Sell Tools: Empower Your Agents With A Personalized Recommendation Tool Box.
iGoDigital’s versatile recommendations platform places the power of our customer intelligence engine in your call center as well.
Integrate personalized recommendations into your call center operations with behavioral profiling tools and individualized customer targeting, resulting in consistent recommendations and uniform sales support across channels.
In-Store Kiosks: Enhance Your Customer’s In-Store Shopping Experience.
iGoDigital extends its recommendations platform in-store to augment the efforts of your staff. Our intuitive touch screen kiosk application provides your in-store customers with the same personalized guidance they get online. Our kiosk solution can even factor in whether an item is “in-stock” in the current store and if not, allows for immediate conversion with a web sale through the kiosk or POS station.
Content Recommendations: Re-purpose Your Most Relevant Sales Tool.
Do you want to get the greatest value for your content creation? On most websites the most relevant and up-to-date content is found on product blogs, press releases, how-to videos and product guides as someone shops your site. Utilize the power of iGoDigital’s customer intelligence engine to recommend relevant content from other pages of your website, enhancing the visitor’s experience and deepening their understanding of your products and brand.
Direct Mail/Print Integration:
Leverage the knowledge gathered by iGoDigital’s customer intelligence engine to identify individual shoppers who are likely to purchase, then segment them and send them a direct mail piece. With the right message, personalized product recommendations and relevant offers, your customer will be enticed to return to your website or come into the store to make a purchase.
Taking this strategic approach to direct mail will not only allow you to see cost savings but also increase the margin effectiveness and ROI of your campaigns.
