Product Recommendations
Be there, in real-time, wherever or however your customers want to shop. iGoDigital’s personalization platform empowers online retailers to present relevant and personalized recommendations to each shopper, resulting in a dramatic increase in conversion rates, average order value, and revenue – regardless of the medium.
With iGoDigital Recommendations, YOU choose how you want to offer YOUR personalized recommendations.
Recommendations + Web
Engage with your customer from the moment they arrive on your website through the completion of their purchase. As your customer shops, iGoDigital’s customer intelligence engine is becoming smarter with each click. We analyze individual shopper behavior, the wisdom of crowds and individual product attributes to display the most relevant products, in real-time, to each shopper.
Recommendations + Marketing and Transactional Emails
Email has the potential to be the biggest driver of customer retention and revenue. Relevant and timely re-engagement touch points once a shopper leaves your website are a vital piece to maximizing the value of every customer interaction.
By injecting product recommendations into transactional emails, the shopper is given additional “shopping opportunities” which increases probability for added conversions.
Adding personalized recommendations to marketing emails results in increased click rates and conversion percentages. Retailers see additional customer engagement because these recommendations are personalized based upon the shopper’s behavior.
Recommendations + Remarketing Messages
Optimizing email marketing campaigns has traditionally required a costly mix of human capital, software tools, and services. iGoDigital’s Customer Intelligence Engine analyzes each shopper’s behavior, which triggers a related email with relevant product recommendations. Continue the conversation after your shopper has left your site – automatically. Customers who receive email reflecting the context of their most recent site activities open messages more frequently and engage with more of your content inventory. Contextually relevant messages drive increased time at site, more page views and higher sales volumes.
